Email Marketing

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Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

Our Work Strategy

  • What Is Email Marketing? Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
    This is a long and detailed guide, so we’ve broken it down into different sections you can get to using the links in the Table of Contents below.
    By using this definitive guide, you’ll know:
    1. How to build an email list full of targeted customers.
    2. How to optimize your emails for the highest open rates and click-through rates (CTR).
    3. How to automate the process of nurturing your leads and turning prospects into customers.
  • Growing Your Email List What most people do when they want to build an email list is to put an optin form on their website and hope that people sign up. Unfortunately, this strategy usually doesn’t work very well.
    To grow your email list, you need to attract people with a compelling offer. You need a lead magnet.

    What is a Lead Magnet?

    A lead magnet (a.k.a. an optin bribe) is something awesome that you give away for free in exchange for an email address. It doesn’t have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost.
    It can be absolutely anything you want, so long as it provides value to your visitors for free.
    Some popular lead magnet examples are:
    1. ebooks
    2. How to optimize your emails for the highest open rates and click-through rates (CTR).
    3. A cheat sheet of tips or resources
    4. White papers or case studies
    5. A webinar
    6. Free trials or samples
    7. A free quote or consultation
    8. Quizzes or a self-assessment
    9. A coupon
    The possibilities are endless!
  • The Importance of Email Marketing We’ve covered the biggest question, what is email marketing, but haven’t gotten into why email marketing is so very important for your business. Let’s talk about that now.
    There are many reasons you should make email marketing one of your top priorities, but here are the top 3:
    1. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
    2. You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
    3. Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
    Email is simply the best way to make sales online.